Timo: Revolutionizing Digital Banking in Vietnam with Beacon Asia's Comprehensive Branding Expertise.

​

Timo, the digital bank committed to delivering a hassle-free, transparent, and seamless mobile banking experience, set out with a bold vision to lead the digital finance revolution in Vietnam. They turned to Beacon Asia to craft a disruptive brand identity and immersive experiences that would amplify their presence in the market.

​

Tasked with a comprehensive overhaul of Timo's brand strategy and experience, Beacon Asia embarked on a journey to create the ultimate lifestyle bank tailored for the dynamic and ambitious youth on the rise. This challenge fueled our inspiration to shape a brand identity that is not only attention-grabbing but also exudes a youthful, instantly recognizable charm.

​

Our creative process led us to embrace a globally recognized symbol of optimism to connect with Timo's target audience and convey the essence of the brand. Timo is not just a bank; it's an inspirational platform dedicated to empowering and enriching everyday life.