Shaping The Future
SCOPE OF WORK
Repositioning. Activation. Advertising
YOLA Institute "Smart English": Your Premier Choice for Preparing for Foreign Education.
YOLA Institute's "Smart English" program is the top choice for students of all ages gearing up for foreign education opportunities. Our mission extends beyond knowledge, as we aim to foster essential skills and character traits for success. Through our inclusive and proactive educational approach, we consistently deliver excellence while unlocking our students' full potential. We are dedicated to solidifying our reputation as a leading educational institution.
Thai, our Chief Brand Officer, spearheaded the development of a new strategic brand positioning and experience that aligns with YOLA's mission. The new positioning, encapsulated in the phrase "Transforming Futures," embodies the core of YOLA's identity and our overarching goal of improving lives through education.
Our bold commitment is succinctly conveyed through the tagline "The Power Within You" and a visually captivating narrative, supported by highly effective activation and advertising campaigns.