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Creativity Is Our DNA

We love Creativity.

Our blood bleeds creative juice – It is in our DNA.


We feed off bold ideas that differentiate greatness from mediocrity.

We are a couple of guys who constantly seek passion, curiosity, and inspiration in brands that push individual initiatives that move the masses.


With more than 25 years of global and local experience in brand consultation & identity design, we're here to collaborate with you – to explore and transform your brand to its true potential.

Our Process For Success

Our process removes uncertainty and replaces it with clarity from data-driven intelligence & goal-oriented framework. This process helps us make astute assessments of your current brands in order to evaluate a more effective positioning. As the great Steve Jobs once said: “If you define the problem correctly, you almost have the solution.”


Our branding approach demands a combination of investigation, strategic thinking, design excellence, and project management skills. It requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information. Eliminating steps or reorganizing the process might present an appealing way to cut costs and time, but doing so can pose substantial risks and impede long-term benefits. This process, when done right, can produce remarkable results.

Conducting Research

- Clarify vision, goals, and values.

- Research stakeholders’ needs.

- Conduct marketing, competitive, technology, and language audits.

- Interview key management.

- Evaluate brand architecture.

Clarifying Strategy

- Synthesize learnings.

- Establish a positioning platform.

- Co-create brand attributes.

- Develop naming and messages.

Designing Identity

- Brainstorm a big idea.

- Explore applications.

- Design brand identity.

- Finalize brand architecture.

- Present visual strategy.

Crafting Touchpoints

- Initiate trademark protection.

- Apply brand architecture.

- Launch the brand.

- Execute promotional campaign.

The Team

Thai Nguyen - Co-founder of Beacon Asia

Thai Nguyen

Chief Idea Officer


Minh Phan

Chief Operation Officer

Schedule A Consultation Session With Us

Thank you! We will be in touch soon.

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