McDonald's franchises American-style fast food restaurants across the world, it is also the largest restaurant chain by revenue in the world. Thai from Beacon Asia acted as Chief Marketing Officer to develop the marketing plan for McDonald's launch and expansion in Vietnam. Thai also executed a viral marketing campaign to support the launch

 

Vietnam has always been famous for its street food culture - delicious taste, quick speed of service, and available anywhere at an affordable price. Introducing a global experience required thorough planning and execution, but most importantly, knowing your customers.